The house of Cartier was founded in 1847 by Louis-Francois Cartier. Celebrated for its beautiful jewelry and attention to detail, the company's reputation grew over the late 1800's, with the assistance of Cartier's son Alfred and grandsons Louis, Pierre and Jacques. Cartier gained notoriety in 1904 when Louis Cartier created the first wristwatch for aviator Alberto Santos-Dumont.