Benefit Cosmetics

Meet The World’s #1 Brow Brand* Hi! We’re Benefit. The brand behind Benetint, The POREfessional, BADgal Bang!, and probably at least one of the brow products in your bag. We believe that beauty should lift us up and make us feel good. Because feeling good is always a good look. Claim : *based on estimated total global prestige brow product retail sales January – December 2022.